Driving enterprise digital transformation through inclusive design, strategic roadmapping, and data-led continuous optimisation. Empowering multidisciplinary teams to build accessible products that deliver both exceptional user experiences and measurable business outcomes.
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Starting from scratch, I built a multidisciplinary team of designers and developers that transformed the RSPCA’s digital presence. We introduced a user-centred design approach grounded in research, supported by rapid prototyping, and delivered the organisation’s first-ever design system.
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